Spotify Advertisement Zones (Tier 1, 2 and 3)
Tiers explained
In the context of Spotify marketing, the terms “tier 1,” “tier 2,” and “tier 3” countries are used to classify the level of priority or focus given to different markets based on factors such as user base, revenue potential, and market maturity. However, the specific categorization can vary depending on the source or context. Here is a general understanding of how these tiers are sometimes used:
- Tier 1 countries: These are typically considered the most important and highest-priority markets for Spotify marketing. They generally include countries with large populations, high music consumption, and significant revenue potential.
- Tier 2 countries: These are markets that are still significant but may have a slightly lower priority compared to tier 1 countries. They often include countries with moderate to large populations, growing music streaming adoption, and increasing revenue potential.
- Tier 3 countries: These are markets that are considered less prominent or lower-priority compared to tier 1 and tier 2 countries. They often include countries with smaller populations, emerging music streaming markets, and lower revenue potential.
It’s important to note that these tier classifications are not set in stone and can change over time as market dynamics evolve. The categorization may also differ based on the specific goals and strategies of individual companies or marketers. Additionally, Spotify’s own marketing strategies and priorities can influence how they target and prioritize different countries.
Country list
Tier 1: Australia, Belgium, Canada, Switzerland, Germany, Denmark, Finland, United Kingdom, Ireland, Japan, Netherlands, Norway, New Zealand, Sweden, United States
Tier B: Brazil, Mexico, Russia, France, Argentina, Chile, Czech Republic, Spain, Greece, Hungary, Israel, Italy, Peru, Poland, Portugal, Romania, Slovakia, South Africa
Tier C: Bolivia, Colombia, Costa Rica, Egypt, Guatemala, Malaysia, Paraguay, El Salvador, Slovakia, South Korea, Thailand, Belarus, Kazakhstan, Philippines, Turkey, Ukraine
Tier D: India, Indonesia
